Content Link Building is the combined process of Content Marketing and Link Building.
When you create and publish new Content, you should always use the opportunity to add links to other content on your site. When you are building your back-link profile, you will want to link to specific phrases and content on your site.
Content Marketing and Link Building are two of the most critical elements of any SEO effort. Both require an ongoing, evolving process to avoid decay. And they are explicitly linked together.
This can be a very time consuming process. And if you do not stay on top of it, your position in the SERPs will drop!