Google Launched New Expanded Text Ads

Google Launched New Expanded Text Ads

Google recently made an update to the AdWords Interface, giving us a little bit more screen real estate to play with.  A few more characters.

Guide to Expanded Text Ads

Personally, I think this is great.  We went from this:

standard_textad_panel standard_textad_adpreview

to this:

expanded_textad_panel expanded_adpreview

This is a great improvement.  A Description field?  Am I dreaming?

Finally, we don’t feel like we’re in the middle of a Twitter War when we’re just trying to create advertisements that will generate more conversions.

Another nice feature of it, they allow you to switch between the two versions.